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We asked 58 people who said they used a search engine to choose a Valentine's Day gift what search keywords they actually looked up.※Excerptvalentine 2023chocolate recipesChocolate specialty storeRecommended things to give for Valentine's Dayvalentine husbandvalentine pokemonValentine chocolate department storeohagiValentine's day is popular Valentine's Day Recommendations for Mencute chocolatechocolate giftDaimaru Umeda store Valentine's dayelaborate chocolate cakeValentine's Day Other than chocolateNext, we asked the 119 people who said they used SNS about the search keywords they had actually researched.※ExcerptValentine Chikawachocolate changevalentine luxurychocolate successhandmade valentinechocolate limitedChocolate shinessuper cheap chocolateeasy chocolatevalentine cookiesbrand chocolatecutemiffy morozoffchocolate rochersweets.
The most popular Valentine's gift budget is 1,000 to 5,000 yen (excluding tax)The top Special Data budget for this year's Valentine's Day gift was ``1,000 to 5,000 yen (54.4%),'' second place was ``5,001 to 10,000 yen (21.5%),'' and third place was ``less than 1,000 yen (20.6%).''Valentine gift budget price range graph Where to purchase Valentine's Day presents: 36% said onlineWhen asked where they purchased their Valentine's Day presents, 78.1% of respondents answered ``in-store'' (78.1%) and ``online (36%)''.Valentine gift purchase location pie chartsummaryAs a result of a survey conducted on purchasing behavior for Valentine's Day presents, approximately 40% of respondents answered that they would "purchase" them. 88.6% of them said they would buy chocolate. In addition, it was found that many people chose Valentine's chocolate after seeing the actual product through window shopping or special venues, and proportionately 78.1% of them purchased it at a physical store. In a Christmas gift purchasing behavior survey conducted in December , more people searched for items using a search engine than looking at the actual item, so why not use the event-specific data as a reference in your marketing?Nile's Marketing Consultation Office will continue to conduct questionnaire surveys regarding search behavior.Comment from Aoki, Director of Nile SEO InstituteThe most interesting thing about this survey is that window shopping is the number one way to choose chocolate for both men and women.
When choosing chocolate for Valentine's Day, factors that resonate with sensibilities, such as ``look'' and ``atmosphere,'' may be important.Also, given that special venues at department stores are ranked high, it seems that one of the key points is to go and buy chocolate for Valentine's Day. Indeed, when I think back on it, I feel like I'm always buying chocolates to give as gifts.Even online, we provide information such as ``how the chocolate looks,'' ``What does the packaging paper look like?'' and ``key points we asked store staff about,'' so that users can choose products just like they would at a physical store. I think it might be good.When you think about user behavior, why don't you also think about their emotions?Add this entry to Hatena BookmarkEditor informationHikaru KanekoHikaru KanekoJoined Rakuten Group, Inc. as a new graduate.He manages a team of 40 people as a sales manager. After that, he joined a venture company with three employees and gained experience in launching a new business.Currently, he is engaged in web marketing as the editor-in-chief of Nile's Marketing Consultation Department.
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发表于 2024-2-20 15:22:14