The Penalty of Leadership for the Cadillac

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I can tell you what advertising is. I know you don't know. It will mean a lot to me that you know what it is and it will mean a lot to you too. If you want to know what it is, send me the answer with “yes” written down by the deliveryman. Signed Kennedy.” It was John E. Kennedy who defined advertising as the art of selling through the press . The advertisement must replace the salesman, the representative who goes from house to house. “ Real advertising is just multiplying the sale. ” John E. Kennedy Kennedy criticized advertisers who spent money on simple ads instead of investing in advertising trials. He eplored the concept already developed by Powers in his book Reason  

Advertising , the sales promise later developed by Claude Hopkins. 1000 Mobile Number List He was fired from Lord & Thomas after two years because he was deemed too slow. Hopkins was hired instead. Theodore McManus ( – ) Theodore McManus is one of the founders of Soft Selling copywriting . A soft technique for presenting sales pitches. A pioneer of automotive advertising, he created the famous  campaign. history of copywriting Theodore McManus Penalty of Leadership Easy





Web Marketing The Penalty of Leadership campaign by copywriter Theodore McManus. “ The leader is attacked because he is a leader and the effort to match him is simply additional evidence of that leadership. ” Theodore McManus The article appeals to the disadvantage of being a market leader because one is perpetually eposed to attacks from the competition. And by failing to match or ecel, the competitor seeks to depreciate itself and destroy the industry. Claude C. Hopkins ( – ) In contrast to McManus, Claude Hopkins was the main eponent of the Hard Selling copywriting school. A method of advertising and copywriting that aims to present the product directly.