Comparing Pre-existing Work

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In this section you can explain how your team should either incorporate or avoid elements of pre-existing design work. In the example above we see a shoe design that is inspired by New Balance, Adidas and possibly other pre-existing sneaker brands. Depending on your client, these similarities might be viewed as good or bad. In this section of a brief you can clarify what your team should either incorporate or avoid. Tools and resources Your creative team will thank you for providing any tools that make their job easier. Creative tools might include: Reference examples of flourishes for an ornate logo design Links to relevant search queries on a stock photo site for a web design A cereal box dieline template for a packaging design Inspiration There are several ways to give your creative team inspiration.

One classic form of inspiration is the mood board. Mood boards can contain colors, photos, logos, illustrations and anything that captures the vibe of your project. Mood boards can be especially helpful for managing teams that require a little extra boost. Other forms of inspiration can include examples of high quality work, descriptive imagery about the context that the work will reside in, or even recommending your team nearby locations to visit which may be relevant to the work. Inspire creatives with colors! Download background remove service our creative brief template to use this color-selecting tool. Encouragement Encouragement can be what takes your creative team’s work from good to amazing. Creative types are often receptive to encouragement, and will ride high off your positive energy that you put into the brief. Encouragement in a brief can exist in many ways. Here are some examples: You can reference work your team did which you liked.



You can encourage them to ask questions about the brief You can add in simple phrases to the brief like, “looking forward to see what you come up with”! Categorize your briefs for convenience! — Logo with tree A logo design brief requires very different information than an email copywriting brief. Design by humbl. for Woodgrain Prints. If you manage multiple creative teams or jobs, it can be helpful to create brief templates based on the type of job it is. Some different types of creative briefs/templates you might write include: Logo design: In logo briefs you might have template sections set for color, style or visual inspiration. Marketing: In marketing briefs you might include template sections such as phrasing, word limit or tone of voice. Web design: In web design briefs you might have template sections set for keywords, stock photo resources or site maps. Outside the brief — While a brief is a central tool of a creative job, there’s actually a lot that happens outside of that to ensure a successful project (I mean, that’s the whole reason your agency exits, isn’t it?). Communicate Your starting point should be meeting with your client to ask them questions about themselves, their business and what they need created.