Those Who Specialize Develop a Reputation

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On the other hand, some graphic designers choose to develop their own clientele, in order to be entirely self-employed. They generally have a few years of experience and their clientele is made up of both advertising agencies that subcontract part of their mandates to them, and SMEs that do business with them directly. Although often versatile, and a much more lucrative clientele. These freelancers can expect between $35 and $55/h, The advertising agency The advertising or communication agency may have different rates depending on the service offered to the client, or the seniority of the employee assigned to the file. In general, graphic design will be billed at the rate of $60 to $85/h in a medium-sized general communication agency (5 to 10 employees, with additional services such as the web, writing, social media.

Objects promotional, …) and from $85 to $125/h for a more traditional advertising agency. And the graphic design studio? There are several differences between graphic design studio and advertising agency . Located between the freelancer and the advertising agency, the average pricing will reflect this positioning, around $75/h. The image manipulation service specialization of the graphic designers and the homogeneity in the composition of the team, allow savings in the cost price of the company, while offering a better control of quality and reliability. Banks of graphic design hours are very popular in this type of business and are also a great way to save on your graphic design requests. In conclusion In 2019, we cannot ignore websites that offer you $5 logos, put several graphic designers in competition or submit your project to auction.



It would be unfair to compare these services, often done overseas, by students or amateurs, to the personalized work of professionals here who take the time to target your needs and offer you a unique design (as opposed to a template or generic type prefab for any type of business). As you can see, the costs are therefore very variable in graphic design. Without any pretension, this summary portrait of graphic communications in Quebec in 2019 summarizes the main categories and the associated costs. Cost is not only a guarantee of quality and several other factors (experience, reliability, quality control, customer approach,  must influence your decision-making process. Since the service rendered is intangible and very subjective, a meeting or a call is often the best way to make the right choice.