|
|
This logo respects to the letter the three basic principles which are: readability, visibility and irresistibility. There are no unnecessary frills here. Lake and mountains have no need to appear in the logotype, since the city naturally benefits from a strong identity attached to these geographical arguments. She is known everywhere for it. Read also: The 15 major logo trends for 2021 4. Aim for a cohesive brand ecosystem for a unique city logo City, agglomeration, tourist office, transport union and events center… dusting off a logo to make it more modern also means thinking about the multiple identities of the territory.
That the logotype adapts to each of them. The logo of the city of Pau image manipulation service Annecy-le and Seynod were redesigned perfectly illustrates this concept. Indeed, its evolution has allowed the creation of a real brand architecture, aiming to. Read also: How to create a logo for an industrial company? Prioritize a sustainable city logo A truly successful city logo must be thought out, then designed, to enjoy the longest possible lifespan. And for that, it must jointly be: well recognizable, adapted and specific to the identity of the territory, perfectly legible, appropriated by all citizens.
That a durable logo is also the logos of the cities of Annecy, to form one unique territory logo. more economical, since it avoids a frequent financial commitment to change. It is also more ecological, since it avoids that the supports where it appears are thrown away and reprinted constantly. The Île-de-France regional logo perfectly illustrates this concept. Indeed, it has hardly changed in 16 years, despite the political reversals experienced by the region. Its design has therefore been well thought out with this sustainability in mind. Read also: Logo: 18 great brand rebrandings Favor an investment logic for your city logo.
|
|
发表于 2022-10-27 16:45:39