Investing in branding should serve exactly

Samim152@gmai.c

with the abundance of supply and with competition . As long as there is only one baker or one craftswoman who weaves wicker in a peasant village, you will have no doubts about where to go to buy bread and baskets. With the proliferation of products and services, the need to create a privileged relationship between those offering and those looking for something arises as a need for survival for the producer and as a need for guidance/reassurance for the buyer, who otherwise would remain paralysed, incapable to decide. The growth of SMEs according to

Flavia Rubino Have you got an idea as to why Italian SMEs most Albania WhatsApp Number of the time fail to transform into large companies? Do you think it's a question of little "Branding culture"? I'll try to be more direct: of all the company assets, is the brand still the most neglected? Yes definitely. What SMEs are missing is an increase in levels of innovation and productivity. that, because a stronger brand allows you higher profits and therefore greater investments in technology, innovation, qualified workers, etc. It is a virtuous circle





cannot be triggered until the brand is considered by the entrepreneur to be just an overly expensive whim, or worse still a little box to be ticked with a nice logo and a nice website. Brand communication and best practices: Flavia Rubino's opinion Correct this reasoning of mine: if Branding should be normal for a company to have long-term success in the market - therefore it becomes a sort of convention for those who do business - how come those who disseminate good Branding practices must use a non-conventional language with those who listen to him? Where are we going wrong? Help, I'm not sure I understand! Can you make it simpler for me?