Talk to me a little bit about that

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Then finally how do you make all of this more profitable for you in terms of money and in terms of your time. So using technology to make every part of the time that you spend doing business development more effective and easier. Darrell Vesterfelt: I like it. I think a lot of people who are in the same mindset, again, I think this goes across a lot of different industries. Think if they just do really good work, that’s going to be enough. I know that you talk a lot about this, but why is that a myth? Leah Neaderthal: Why is it a myth? Because that might’ve been true when you work for somebody else, right? If you had a corporate job or you worked in a company, that’s what we do.


We sort of put our heads down, we do great work, we philippines photo editor hope and expect to be recognized and rewarded with promotions or bonuses or what have you, more opportunities and then we started our business. But that sort of putting your head down, doing great work does not get you in front of clients, right? It doesn’t help clients understand that you’re the best person to solve our problems. So it’s kind of this habit that we have to unlearn from corporate because if you sit there at your desk being quietly awesome, nobody’s going to know you. Darrell Vesterfelt: Yeah, I think that’s totally right. I think the idea is like, well, if I just do good work, then other people will talk about me and they’ll do the selling for me.


But that gives up the power, our own power in our businesses and I think that’s really important to bring that back. I think a lot of people, this is something that we’ve talked a lot about, I even taught a seminar on this at Copyblogger is the fear around selling. I’m just really afraid to do it. I think it’s like you said similarly before, because I’ve had really bad experiences with people who do it and I don’t feel like I can become that kind of person to sell. How can I sell, being who I am, whether it’s introverted or extroverted, whether it’s a good presenter or not, good presenter, how do I learn these skills without becoming somebody different? Leah Neaderthal: Yeah.