The good news is, you don’t have to choose between the two

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The big question to tease or not to tease If you decide to send notification emails, should you include the whole post in your emails or use a teaser excerpt and a link? If you send an excerpt and a link, you can train your subscribers to click on the links in your emails regularly and expect good things when they click on those links. On the other hand, you may get more people to read your post if you put the whole post in the email. Both methods can work — you can test each of them and see how your audience responds. The secret to getting your audience to love getting your emails Your job now is deciding whether email newsletters or notification emails are a better fit for your audience. If you send a newsletter, you’ll be committed to a set publishing schedule.


Readers will expect emails from you, and you’ll philippines photo editor probably see less people unsubscribe from your list. If you decide to send notification emails, your emails will be focused on a singular goal — getting people to consume your content. You might get more visitors to your site, video views, or podcast episode downloads. Notification emails are also faster to create and send than newsletters. . There’s no reason you can’t incorporate both into your email marketing strategy. For example, Pamela Wilson sends her regular email newsletter (The Weekend Digest, see above) as well as short, excerpt-style notification emails when she publishes new posts on her blog.


Build a trusted relationship with your prospects and customers No matter which way you decide to go — newsletters, post notifications, or a combination of both — the most important thing is communicating with your audience on a regular basis and reliably sending them great content. Consistent, high-value communication with your list is critical to building a trusted relationship with your prospects and customers. If you master that, your subscribers will not only learn to trust you and your content — they’ll also start to love getting emails from you. And what could be better than that? Read all the posts in our email marketing series How to Choose a Solid Email Service and Build Your List on a Firm Foundation Your Top-to-Bottom Email Checklist: What to Include Before You Hit Send How to Write.