Analyzing Social Products: From Types to Business Models

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Social products are tools that connect people. They allow people to communicate with each other, share information, establish social relationships, etc. online through Internet technology. The background and development of social products can be traced back to the early stage of the Internet, but the emergence of truly large-scale social products was in the early 2000s. Early social products include online chat rooms, forums, etc. These products are mainly to provide a platform for communication. In 2003, My Space in the United States went online and became the first social network in the true sense.

It provided users with functions such as personal homepage and friend relationship, and provided users with richer communication methods through music, video and other forms. Subsequently, Facebook was launched in the United States in 2004 and became one phone number list of the most popular social products. On the basis of My Space, Facebook has further improved the functions of social networks, including personal data, messages, photo albums, etc., and provided users with more social ways through the application platform. In addition, Twitter was launched in 2006. It provides users with a way to share information in the form of short messages, and has gradually become one of the important social media platforms.



In the era of mobile Internet, the development of social products is even more rapid. For example, WhatsApp and WeChat have become one of the most popular mobile social applications in the world and in China. These applications provide users with a more convenient and rich social experience through instant messaging, circle of friends, voice and video calls and other functions. With the continuous development of technologies such as artificial intelligence and virtual reality, social products are also constantly exploring new forms and methods, such as virtual social interaction and voice assistants.