Time to draw up an editorial

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This way you will have more opportunities to intercept him with your communication. 7. Choose content management software If your team does not include a webmaster or a resource expert in HTML or PHP, the simplest solution could be to rely on a content management system. CSM (Content Management Systems) software are programs that allow the management of digital content and websites. Not only create websites, but also edit images and text.

Check SEO and document indexing. A useful resource to facilitate your brand storytelling strategy. 8. Draw up an editorial plan Once you have chosen the communication channels in line with your target and the macro topics to be Job Function Email List covered, it is plan. With an editorial calendar you will be able to better organize both the creation and subsequent publication of your content and establish what to publish.



Where t publish it and when. In addition to being a valuable organizational tool, the editorial plan allows you to have an overview of the contents published so far and avoid their repetition. Furthermore, you will always have the certainty of being able to maintain the right publication consistency. 9. Measure results It is probably the most underestimated and at the same time essential phase of a brand storytelling strategy.