Remarketing with Google Analytics

5bybpbc3f4

Table of contents of this article What is retargeting? The importance of retargeting Types of retargeting ads Remarketing with Google Analytics Retargeting advertising tips What is retargeting? Retargeting is a type of Internet advertising that allows users who have visited an advertiser's website in the past to see the advertiser's advertisement again on the advertising surface of an advertising network. It is necessary to accumulate the user's visit history from cookies issued when visiting a website, and it is possible to recognize whether the user is visiting the advertiser's website by inserting a retargeting tag on the advertiser's website. and display advertisements. By displaying a banner ad for a website you have already visited, you will be reminded of the advertiser's website again, and it has the characteristic of having higher click rates and conversion rates than regular banner ads.

However, if you chase the same person cell phone numbers list too much, the user will feel that you are too persistent, and the advertisement will have the opposite effect, so consideration must be given to the user, such as by setting a limit on the number of times the advertisement can be used. The importance of retargeting There's a lot of debate about user acquisition vs. retargeting. The debate often comes up as to why you should prioritize new users when you can acquire existing users for the same cost or less. However, new users are also important, so a balance between acquiring new users and retargeting is important. Many marketers use messages and ads to retarget users.



Types of retargeting ads ・Standard remarketing ・Dynamic remarketing ・Video remarketing ・For search advertising (RLSA) ・Remarketing using Google Analytics standard remarketing When a user steps on an ad that is distributed in text or banner format, they are directed to the advertiser's landing page. This is an ad that is displayed when the target is browsing a website that can serve ads. dynamic remarketing This is a retargeting ad that is more focused on the target's interests than standard remarketing. Ads are optimized based on the behavior history of the target's use of the advertiser's sites and apps, and products that the target has been interested in in the past or have similar characteristics to products they have purchased are displayed. It often happens.