Tools to help analyze a website

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Before starting the advertising process or any optimization, it is necessary to analyze the website to determine the initial state. The analytical approach is applied to three segments: user experience SEO technical SEO Technical SEO The primary condition for success on digital channels is certainly a technically well-designed website . Technical SEO is the foundation of every website. In order to build a house that is safe and resistant to external conditions, it is necessary to lay a good foundation, the same rule can be applied in setting up web pages. Only a well technically set up website can be successful with users. Read more about technical SEO optimization in the blog post Guide to technical SEO.

SEO Many people think that SEO is just search engine optimization, but SEO is actually everything we do online. Users trust the results of search engines more and more, so they search for products and services that they plan to buy or about which they want to find Chinese Australia Phone Number List out more information. Only the first three positions receive significant traffic. The goal of almost every business is to achieve the best possible results on search engines because this can consequently affect sales. Website content plays a very important role in SEO optimization. According to Google's latest update, the importance of writing content for users , not search engines, is emphasized more than ever before . Read more about this topic in the blog post Google BERT update all information . User experience The goal of improving the user experience is to make the interaction between the website and the user as simple and natural as possible (intuitive).



It is necessary to guide the user through the website and the purchase process, and to adapt the web design to current trends. One of the important steps in optimizing the user experience is creating a proper website structure , and you can read more about this topic in the Website Structure blog . Optimizing the user experience will affect user satisfaction on the website, and the user will more easily gain confidence in the service or product you sell. Tools to help analyze a website It is already a well-known saying "we can only influence what we can measure" , and in digital marketing all channels are measurable. By using these tools, you can analyze the website and, based on the data obtained, draw conclusions that will enable better results, which, as a rule, should consequently increase sales.