This font when presented on a product

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Specifically, there will be 4 basic types of typography: Typography Typography Serif font : are fonts with serifs at the end of each character. will show trust and honesty. Sans serif font : is a font without serifs at the end of the letter, giving the viewer a modern and youthful feeling. Script typography : is a handwritten, calligraphic font that makes the content contained within it become gentle, feminine and luxurious. Display font : is an extremely unique typo, different from the 3 types mentioned above. Fonts in this group are often creative and unique. Discover more: Top 22 most beautiful Vietnamese fonts for websites in 2023 you need to know Color tones We can see that color is no longer in a secondary position in the process of building a brand identity.

It is now at the top of the list of idea generation factors. And the truth is that if you Telegram Number Data use color, your brand recognition increases by 80%. Specifically the meaning of the colors: Green: The color represents peace and tranquility. This is also the color that represents the desire to rise and aim for good things in life. Some industries such as cosmetics, youth fashion, tourism, construction,... often choose green as the main color for their brand identity. Red : This is the color that symbolizes blood, helping to increase the feeling of stimulation. Therefore, red is often used to divide the composition for the purpose of highlighting and attracting viewers. Purple : A color that represents fidelity, warmth and elegance.



Therefore, spas, beauty salons, and interior designers often use this color to attract customers. Orange : A color that is strong, sophisticated or mysterious. Because of this characteristic, orange is used in the brand identity of the creative field, school education,... Pink : Symbolic color of gentleness, youthfulness and poetry. Pink is often used when creating publications aimed at women or children. Brown : A quiet, classic color, suitable for restaurants, clothing or cafes. White : Fields that can use this color in brand identity: clean food, wedding dresses.