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Next, we'll look at the differences between metrics in Universal Analytics and GA4 . What is GA4? GA4 and Universal Analytics (GA3) have different ways of calculating metrics About Users In UA there are 2 user metrics including Total Users and New Users. As for GA4 , you will see 3 user metrics including: Total Users, New Users and Active Users (Number of active users). While UA uses Total Users as a prominent index, GA4 focuses more on Active Users. About the number of sessions With UA, when a user remains on your site until midnight (0:00), a new session will begin. However, with GA4 , the session is not refreshed at midnight. and GA4 will be different for websites with users in many geographic regions around the globe. Bounce rate An interactive session according to “ GA4 standards ” is one that lasts 10 seconds or longer, has at least 1 conversion event, and at least 2 page or screen views. If the user doesn't meet any of the above criteria, GA4 counts the session as a bounce.
For Universal Analytics, the criteria for an interactive session is based on the user Email Data having an interaction with the website. For example, a user visits your website for a few minutes but does not trigger any engagement events, then that session is also counted as an exit session. What is GA4 tool GA4 's way of calculating exit sessions is different from UA Conversion rate GA4 conversions may differ from UA due to event-based data setup. With UA, you define the conversion action and GA the conversion event. For example : You select “Register” as a conversion action. UA only counts 1 conversion per session. That is, assuming a user signs up twice in the same session, UA will only count 1 conversion.
In contrast, GA4 now counts all occurrences of a transition event. That is, if a user makes 2 registrations in the same session, it will be counted as 2 conversions. Set up Google Analytics (GA4) for the website As announced by Google, Universal Analytics will officially stop collecting data from July 1, 2023. Therefore, converting to GA4 version is essential so that data is not interrupted when UA stops. work. Create a GA account (skip if you already have an account) Step 1: Access the following link https://analytics.google.com/ Step 2: Create an account if you don't have one, then enter the necessary data. station 4 Need to create a GA account if you don't have one yet Step 3: Set up data flow (website or application) Google analytics guide 4 Set up data flows for websites and applications In this step, you will click on “Web” if you want to collect data from the website and select “iOS App/Android App”. Next, follow the Google Analytics instructions.
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发表于 2024-3-6 12:35:57