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The reason behind this is nothing more than the rapid growth of Douyin’s local life service platform, which provides merchants with more traffic support and preferential policies, giving merchants room to compete with Meituan. In addition, the catering market and takeout platforms are different from those in the past. As capital continues to pour into the catering consumption field, the supply of chain catering brands on takeout platforms has increased. An industry research report shows that Bantian Yao Grilled Fish ranks first in the grilled fish
category with , existing stores in , combined. It can be seen from the game Malaysia Phone Number Data between merchants and platforms that no one is always the stronger party. More and more new catering brands are emerging, and their accumulated brand influence and control over offline stores are enough to intimidate the platform. It is expected that in the future, more and more local brands will take the initiative to launch "choose one" on the platform with their absolute advantageous supply in the regional market or industry market,
or exclusive traffic of products and stores. From embracing the platform to becoming a platform It must be added that although brands may make short-term profits by "holding stores to the platform", in the long run, it will undoubtedly damage the relationship between the brand and the channel, and even damage consumers' trust in them. The Internet has returned to healthy competition.[size=14.6667px]earliest "Taobao brands", Three Squirrels relied on the front-end to earn traffic and the back-end to engage in OEM. With the help of traffic dividends, it accumulated leading user intelligence and supply
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