That is to its expressive dimension both at the level

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In the time All these reflections must be synthesized in a model known as the strategic brand platform that must consider at least these aspects purpose  the core value you believe in and why you exist the value proposition  what makes the brand different and relevant over time the personality  tone and style of how you speak and behave the pillars  they are the tangible elements on which the brand relies to legitimize its idea brand territories  the space where the brand exemplifies and makes its value proposition tangible in the mind of the customer or consumer for this it will be necessary to go through a process that includes analysis of the current situation workshops  validations.


The result will be a roadmap that indicates short medium and longterm jewelry retouch service plans from a global multidepartmental and multi stakeholder perspective . In this video we tell you how summa understands the process of defining a brand strategy new calltoaction 3. Brand identity the identity of a brand is the set of features that characterize and distinguish a brand. In reality identity in its conceptual dimension includes the aspects defined in the strategy but in general when talking about brand identity it is usual to refer to the elements that allow it to be identified and differentiated.  of visual and verbal language. From this perspective identity includes all the verbal and sensory resources that allow us to give presence and expression to a brand.



Brand identity is the filter through which we experience what a brand is and what it offers us. «the brand identity is the set of traits that distinguish and characterize it» the elements that make up the identity of a brand are the name the basic signs of identification symbol andor logo and visual verbal style – although aspects of sound and olfactory identity must also be taken into account which in some cases are very relevant. Defining this set of resources in detail and doing it according to what is reflected in the strategic platform is key because without clear criteria that inspire the expression of a brand there can be no coherence in the expressions so recognition by the public it will be more complicated and cost more money and time to obtain.