Just as the packaging of foods has come to be more important than their taste so the packaging of ideas has replaced their content. Apart from the oppressive commercial argument that praises anything that contributes to economic success anything that increases audience spectacle readability that is anything that boosts sales graphic designers found a great ally in the fact of the dominance of the image over the word. And indeed of an image whose electronic and digital versions easily allow any emptiness and extremity under the guise of offering more options.
Most of the publications circulating in our country compete with graphic e-commerce photo editing encyclopedias which are exhausted by the very purpose of their presence making access to the already so thin text even more difficult. Color bands haphazardly cross the pages infinite fonts create confusion crooked squares and colored cephalograms along with arrows diamonds and colored insets compete to create the most psychedelic and above all textindependent effect. Even the arbitrary white spaces suddenly add where one would expect a comprehensive text a drop of minimalist sophistication to the aesthetic ahtarma.
And the worst the rest of the authors of the forms follow unable to oppose arguments the struggle of the graphic designers against the sheet the continuous text or the pilaf generally any text and in favor of the text caption of the catchphrase and short text and generally in favor of any provocative originality. This note of mine is an appeal to good graphic designers who love the image as much as I do not to confirm the old advertising slogan of a wellknown of the weight of words and the shock of images. Let's get used to considering weight as a virtue of both words and images and let's give up shock and impression in advertising. Besides what else can impress us.
发表于 2022-10-13 18:46:43
