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In an effort to “capture the essence” of Japanese beauty (J-beauty) rituals, the company launched eight botanical extracts, including green tea, aloe vera, and lemon balm. The ingredients are ethically sourced and in combination support a complete skin care routine, the company says. From radiance and hydration to purification and graceful aging, the range responds to consumers expectations for fully natural products. “Centered on traditional botanical extracts, the J-Beauty ritual delivers the perfect balance between soul and body benefits through nutricosmetics.
The collection offers a complete beauty regime, bringing a wellbeing vibe thanks to its natural and well-known ingredients. It’s highly requested by a growing number of consumers for its potential to become the next star of a natural beauty routine,” says melanie duprat, Global ZeroShave Pro Category manager at givaudan active beauty. Evolving with time, the J-Beauty ritual “smoothly switches from traditional concoctions to modern beauty products,” the company explains. Its values, promoting radiant and healthy skin, echo with the fact that modern consumers consider having a beauty ritual as very important, especially in the Asian market. As Asian beauty trends proliferate, J-Beauty is the one attracting growing interest from global consumers, alongside K-Beauty (Korean beauty products and trends.
Famous all over the world for its wellness and beauty functionalities, green tea is an evergreen shrub extraordinarily rich in polyphenols that provides the best antioxidant activity. “Seen as the most efficient and natural beauty routine, the botanicals range answers perfectly to Beauty AME consumers, among which, according to a Givaudan Active Beauty study, 81 percent have bought a natural beauty product in the past 12 months,” adds Depart. The line follows each step of the ritual to get a pure and smoother skin in a 5+1 skin care regimen. Clean the skin with boswellia One of the most important anti-inflammatory ingredients of Ayurveda traditions, boswellia resin also possesses dermo-purifying and anti-wrinkles benefits thanks to its high content of boswellic acids.
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