Being aware of what your target audience

Barokos.

It may seem logical that in the summer, flip flops and sandals will be in the lead, and in winter boots and snow boots, which will affect the content you create. However, is it worth relying on intuition also in the case of less obvious industries? The answer to this question seems obvious, which is why we can count on a selection of tools that will be a clear hint for us when and what articles are best prepared. Below you will find the key steps in this process: Define the key phrases of your activity/business (for this purpose, you can use, for example, the Keyword Planner). Use the free Google Trends tool - after entering the desired phrase, you will get information when it is the most popular among Internet users.
  
Get to know the functions of TrendWatch - thanks to this tool you will receive a sales report for any industry. Why is seasonality so important? It will not only allow you to get to know the needs of readers, but also facilitate the china phone number list writing process itself, because it is an extremely important tip when creating a publication calendar.  is looking for online and when they are doing it will help you develop a content marketing strategy . Don't ignore your surroundings If you are wondering what to write about on the blog, follow the actions of the competition (the Similarweb tool will help you determine it.



Use the Ahrefs tool to find out what content they create is the most popular with your audience. Of course, I don't mean copying solutions that work for her (which is not only dishonest, but can also cost us a decrease in the page's position in search engines), but about getting inspired and approaching a given topic in your own way. What else will help you find interesting topics for your blog? Here are some tips: follow industry websites, fanpages of companies and organizations that are related to your industry, subscribe to the competitor's newsletter, use the Google Alerts tool, read the comments under your content - they can inspire you to tackle a given topic in a different way. It is also a good idea to check in Google Analytics which articles available on our company blog were most read to know what readers are most interested in.