Neil Howe was an economist

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Demographer, and William Strauss was a historian, writer and playwright. They simultaneously and independently of each other decided to study in detail such a concept as a “generation”. Their attention was drawn to the well-known "generation gap", which is not associated with age contradictions.
  
If it were otherwise, people, reaching a certain age, acquired the age values ​​characteristic of this period. But this does not happen, children, reaching the age of their parents, do not become exactly the same as they are. The authors of the theory analyzed the Specific Database history of the United States and revealed an interesting pattern. They found certain periods when most people have similar values.



Value - the significance of phenomena and objects of reality in terms of their compliance or non-compliance with the needs of society, social groups and individuals. The basis of the theory was the values ​​of representatives of different generations. Values ​​are formed by social events and family upbringing. The formation of values ​​occurs up to 12-14 years. The child does not evaluate events from the position of "is it good or bad", "right or wrong". He just knows how to live in these conditions.