Making the content in your emails shorter and more direct

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I’d also recommend updating your survey every now and then and even sending it out to your subscribers if you need additional Belgium Email List feedback. You don’t always have to offer an incentive like I did because if your survey is short and to the point, some people will just take it to help you out.

Adjust Your Content Based on the Data
You should always be collecting data and insight from subscribers but once you get it, start analyzing and making some changes. My email newsletters have changed a ton since I started sending them in 2015 and it’s for the better.

You want to improve the user experience and that could mean doing things like:



Upgrading to a different email marketing platform
Personalizing the email with each subscriber’s first name
Including more links back to your website and to trusted resources
Asking open-ended questions to spark conversation
Inserting custom graphics
Inviting subscribers to interact with your business on social media
Of course, you should make sure your audience is interested in some of these changes before making them. Ultimately, it is really trial and error.

If you have multiple opt-ins on your site, one of the best things you can do is segment your list so you know which people are interested in certain topics so you can better serve them. Sending people relevant content will help you keep their interest.

Get Rid of Cold Subscribers
Be sure to clean out your list at least once every six months. Eliminate email addresses that tend to bounce back since that’s a sign they may no longer be active.

Also, reach out to cold subscribers before deleting them for good. A cold subscriber is generally someone who hasn’t opened any of your emails in a few months. In other words, they are just taking up dead space on your list.

I like to reach out to cold subscribers and ask them if they still want to receive my emails before deleting them for good. I do this just to make sure I’m not deleting anyone who is still interested in hearing from me and could potentially be a customer in the future.