User experience in applications, how to improve it

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Due to the great diversity of applications that users can download, the competitiveness between mobile software has increased significantly. Therefore, improvements to user experience (UX) can be a decisive factor when it comes to standing out, getting more downloads and selling more!

Many brands have thought that improving this experience is simply offering more functions or more information within their applications, but this is not enough. The universe of experience goes beyond products and services.

UX is the acronym for “User eXperience”. It is design focused solely on user interactions with the service/product. UX design is a very important step in the application creation process, being responsible for thinking Phone Number List  about the main emotions and experiences that people will have when dealing with the software.

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Therefore, a good UX designer constantly seeks to improve these interactions, providing the clearest and most intuitive system possible. The professional constantly puts himself in the user's shoes and seeks to observe their greatest needs, difficulties and desires.

In the case of applications, UX is also associated with what we call UI, user interface . Therefore, the role of someone who designs screens for applications is a UI/UX designer. However, although the experience must also be considered for interfaces, UI is different from UX.

Interfaces are the areas of interactions that users have with applications, screens. They must be designed to offer the best experience that users can have, with the aim of delighting them and also making them autonomous in relation to the platform they are using. All this attention is what we call user experience .

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Applications are considered products, but not every product is an application. Therefore, user experience goes beyond software, although we will focus more on apps in this article. Thus, the product designer professional can work in different niches, being one of those responsible for consolidating the UX of products.



User Experience Advantages
Quickly, I can say that there are no disadvantages to investing in user experience , just challenges. As for the advantages, they enhance the results of products and services. Let's check it out:

Conversion
The first detail to get right in this discussion is that there are different types of conversion. Signing up for a newsletter, filling out a contact form, completing a purchase and downloading free content online are examples of conversion.

These objectives are considered the final stage of marketing and sales funnels. The role of UX in this is to guide users to reach the bottom of the funnel, converting. Therefore, the better the experience, the greater the chances of conversion.