Instagram post from Amazon's company page

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Community management training Do you want to start an (online) community and position it effectively within your organization Then you should not miss this Frankwatching training with community experts Kirsten Wagenaar and Peter Staal. You will receive strategic and practical tools for setting up and maintaining a dynamic and relevant network. Want to know more or register directlySocial posts from company pages continue to decrease in awareness and engagement rates thanks to algorithms.

We have recently seen an increasing shift from brands to people. Personal brands are much more powerful in being able to identify with someone, offer relevance and radiate authority. People buy from people, not from companies. That is why now is the time to invest in employee photo editor advocacy. In the online media landscape, we see that a message on a personal account generates on average 10 times as much awareness as a corporate account. As an example, a recentand that of founder Jeff Bezos.



While they have nearly the same number of followers, Jeff Bezos' post gets 9x as many likes as the company account's, even though it's the exact same post. Employee Advocacy - sample post People much prefer to follow people than companies or institutions: Max Verstappen followers on LinkedIn personal brand Especially in the impersonal digital world it is important to present yourself and to distinguish yourself as the face of a brand. People are much more interested in the individual rather than the company.