They are highly influenced by their peers

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With these cards they must build the ideal map of their experience within an eCommerce. For example, a company must design the architecture of its site and decide which items are most effective to display in the main menu bar. With the card sorting test, the users involved in the search are shown the home page of the website with an empty menu bar and are asked to choose which categories they would like to include in the main menu among those made available to them by the development team. Open - Unlike the previous one, in this case it is the user who establishes the categories he considers important to compose the ideal map of his eCommerce experience.

In this case, as in the previous example, users are asked to choose which items they would like to see included in the main menu without however providing them with categories seo expater bangladesh ltd predefined by the developers to choose from. It is the users themselves who define them according to their needs and preferences. It is a particularly useful test for understanding how to develop the architecture of the entire website. 4. Usability testing During this type of test, users are asked to complete a series of tasks within the site that is the subject of user research.



This type of research allows you to collect data and feedback in real time from users who browse eCommerce, bringing to light the gaps and errors that were generated during the development of the site and which had not been noticed. 5. Eye movement tracking This research technique is decidedly more sophisticated and expensive than the others mentioned so far. It uses software that allows you to track users' eye movements in real time as they browse eCommerce. This test allows you to identify which areas of the website immediately attract the user's attention and which are instead ignored.