Brand and branding summary

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Before you start creating slogans and advertising slogans, think carefully about who you are targeting your company's marketing activities. target group The difference from classic marketing is that brand marketing focuses promotional activities on matching the target group, i e. a precisely defined group of consumers to whom the brand wants to reach. Thanks to this, it reaches a smaller group, but it is loyal and loyal to a given brand. Getting to know and adjusting the offer to the recipients is a long term activity.
  
To determine who belongs to a target group, you need to create a profile of that person. Consider where the potential customer lives, what he likes, what age he is, whether he is a woman or a man, and it is also worth knowing what his income status is and Job Function Email List what price segment he is in. Communication with customers Communication with consumers should be tailored to the target group. We will speak differently to young people and differently to people over , just as important is different for people living in big cities and those living in the countryside.



Having a specific group of recipients, we will be able to choose the appropriate communication channel. When the brand is to reach young people, social media will be the best choice for communication. Your brand's actions must be relevant to potential buyers. If a brand wants to be recognizable as a youth brand and wants to build a strong position among other competitors, it is worth using social media for communication, because it is the most popular media channel used by young people. Another element worth paying attention to is the language we use both in communication and in the name and slogans. We already know what branding is and how important it is when creating a marketing strategy.