which analyzes loyal and repeat visitors

Mdrubel

Some of them are: conversion rate , since the more sales, the better the business results; new visitors , which accompanies the oxygenation of the customer base with new buyers; frequent visitors , number of purchases made , which indicates the quality of the sales concluded regardless of the value, but that enjoyed the infrastructure and maintenance costs of e-commerce ; total value of sales , which allows you to find out the profits; abandoned purchases , which shows the number of abandoned carts before completing the purchase. The latter, as well as customer satisfaction, need to be constantly evaluated to reach a more effective personalization of the process, thus guaranteeing that no withdrawal occurs again. Purchase decision day In this way we have, on the one hand, the needs of the clients and, on the other, the e-commerce management indicators and parameters that ensure results.

So where are they at? In the individual or corporate customer's purchasing journey provided by Phone Number List the e-commerce experience . As we already mentioned, the average ticket for corporate purchases is higher. Even if a buyer is trading pens, the quantity purchased will be much larger than that of a B2C customer, who only needs a few of them to solve their needs. Thus, they act differently in the process, and these nuances have to be instilled in the purchasing journey so that the experience is favorable to the conversion of the sale. Elements to enhance the B2B purchasing experience An e-commerce needs to configure its entire process, interactions and virtual solutions based on the characteristics and needs of its potential customers. Some advices: Consider that the client may need more advanced knowledge A corporate buyer needs to evaluate whether the products offered meet the minimum specifications and requirements that his company demands.



So, more complete product descriptions , blogs with advanced content and online customer service are essential for a good experience. Improve e-commerce performance Order processing must be agile, demonstrating that the company's online and physical infrastructure is robust and prepared to meet customer needs. Additionally, for the e-commerce user experience , this can also mean security and reliability in the online environment. Think about the visual composition and fluidity of the process The way products are presented and the purchasing process should be easy to understand and manage. This is one of the most relevant points of the e-commerce user experience considering that they are designed so that the customer makes their purchase autonomously.