Determine w where and why we advertise

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Worth checking this and  selected campaign goal: It could look like this, for example, an ad with the goal of traffic (and then you bill FB for clicking on the link), but also with the goal of conversion (you pay for the selected action -  purchase or subscription to the newsletter) or activity (FB charges fees for activity towards post  reactions, comments, etc.). To sum up and simplify - the campaign level is the choice of goal, the ad set is the decision.

About the audience (as well as the display schedule and budget), and the advertisement is the final effect,  what Facebook users will see (photo/video and text). Within a given goal (campaign), you can prepare several groups of recipients (ad sets), also differentiated by phone number list broadcast time and budget, and within such a group of recipients you can create several creations (ads). It's like a matryoshka dollI hope this clarified the situation a little.



When designing a campaign, always ask yourself what you want to achieve with it - more visits to your website? Acquiring subscribers? Increasing sales in the store? Or maybe gaining new followers? The fate of your campaign depends on this decision. Now you certainly understand why using shortcuts ( using the "promote post" button) and skipping this first, key stage is not the best idea. The Ads Manager is not a particularly intuitive tool, but the time you spend clicking through it will pay off in the form of better advertising results.