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They are called that because the objective is to actually cast the net and thereby catch all types of people. Of course, good and bad fish can come from this fishing. For net leads, the Inbound Marketing strategy is used, in which the company offers some type of content, such as an ebook or a webinar with topics related to what customers are looking for and in exchange they gain the lead data. Additionally, social media or Google ads can also be used as a channel to reach a larger audience. However, it is necessary to remember that although some people are reached by the campaign, not all of them will become customers. The best way to take advantage of LED nets is to use a good filter – segmenting your audience to reach a considerable proportion of qualified people helps to avoid waste in the lead base.
Spears In this action, the capture of lead spears happens in a more targeted way, in this case the strategy is built targeting a specific audience. The main resource used to reach this type of lead is outbound sales, where there is a sales team that does active prospecting. , as making a sale in this way requires a little more, so develop a robust process to produce the expected result: choose the right contacts, understand the pain points and show your dbtodata.com solution with the differences and advantages of the service offered. banner-desk-seo-mkt-01-id How to develop a marketing strategy to attract the right lead? For the types of leads presented, a marketing action is required that involves knowledge, techniques and the right tool to achieve the objective. In this sense, Integração Digital is a digital marketing agency focused on high performance, as we work to exceed our clients' expectations with above-average results.
With this scenario, we shape campaigns linked to the products that the customer provides, aimed at the expectations that we intended to achieve. To intensify returns, our team set up an Inbound Marketing action that involves the production of relevant content that provides tips, trends in the segment and teaches about the most effective way to obtain more sales. Through these efforts, we delivered to the client the result of the graphs below: But, this is not a return that comes overnight, it requires testing, research and technique. In 3 months we tested the type of advertisement that brought the most conversions, analyzing interactions with the target audience to develop specific, high-value campaigns. With the right optimization and audience segmentation, we achieved the following results during this period: Much more than putting a campaign on air, at Digital Integration our goal is to seek a return that goes beyond expectations, boosting the growth of your company.
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发表于 2023-10-11 19:43:04