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Marca Corona: the history of ceramics told through digital channels +78.7% CONTACT REQUESTS FROM THE SITE IN THE FIRST HALF OF 2023 VS 2022 279 NON-BRANDED KEYWORDS ON THE FIRST PAGE OF GOOGLE +34.8% AVERAGE ORGANIC ENGAGEMENT ON SOCIAL MEDIA IN THE SEMESTER CustomerCorona brand Type of CompanyDesign, production and distribution of ceramic products Year2021 – 2023 Dimension€80 million – 250 employees Areas Involved Marketing Consulting , Lead Generation , Website Design , Paid Advertising , Brand Strategy , THE PROJECT A journey through time between history and innovation Founded way back in 1741, Marca Corona represents one of the oldest ceramic companies in the area. Part of the Concorde Group, it has established itself on the highest segments of the international market as a spokesperson for Made in Italy style throughout the world.


The long and detailed history of Marca Corona is told inside the Marca Corona Gallery, the company museum inaugurated in 2010 with the aim Coinbase Virtual Currency Database of recounting the evolution of the company from 1741 to today and transmitting the values ​​of the ceramic district. THE CHALLENGE Ensure effective and continuous management of digital channels Marca Corona chose to rely on us following the need to guarantee continuity in the operational and strategic management of digital channels, coordinating internal and external suppliers to the company and finalizing all planned activities in compliance with specific objectives. Over time, we have supported the digital marketing team of Marca Corona in the development of strategies increasingly based on concrete performances, such as the generation of targeted and geolocalized contacts in the main markets in which the company operates.



Iulm THE SOLUTION An integrated strategy for optimizing the performance of digital channels After having developed an analysis of the level of coverage of the digital channels, starting from the shared marketing objectives, we defined the operational plan with respect to the individual channels, considering the methods of engagement, the necessary budgets, the actors involved and the expected results. In collaboration with the internal team, we developed the omnichannel editorial plan taking charge of the channels involved, such as blogs, newsletters, DEMs, sponsored campaigns and social channels, the latter in dual languages ​​(Italian and English). In , we are currently also engaged in the communication activities of Galleria Marca Corona, with the aim of promoting its visibility and engaging potential visitors.