Discovering the new Digital Social trends of 2023

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Are you ready to find out what are the behaviors and habits of people online in 2023? We Are Social has just published its awaited report, Digital 2023, and we are ready to reveal the most interesting data regarding Italy and abroad. Although the last few years have been characterized by great changes, both in terms of health and geopolitics, there are some confirmations and innovations that emerge from the research. We have not only focused on the numbers that you find in the detailed report, but we have expanded the reflection to draw useful and interesting ideas for 2023.
You might be interested in: "Instagram tiktokization? A process that seems unstoppable" A global overview Time spent on the internet is decreasing, but that doesn't mean the internet is less important in people's lives. Instead, Iran phone number list the data indicates that people are taking a more focused and reasoned approach, prioritizing quality over quantity. This can be attributed to a combination of factors, such as the loosening of habits acquired during the lockdown, information overload from all forms of media, and a general desire not to waste one's time online. social media trends 2023 Online shopping has become increasingly popular, especially for products such as groceries and consumer goods.


However, despite the increase in sales, the time for physical shopping is not over. Shoppers are favoring a mix of online and offline shopping now that they have more freedom to choose their retail channels. Search engines continue to be the primary source of discovery for new brands, products or services, followed by social media and consumer reviews. Digital ad revenue has grown 78% in the past three years, reaching $667 billion in 2022. Worldwide spending on social media ads has more than doubled since the COVID-19 outbreak, to $226 billion in 2022. 2022. Growth rates in recent years indicate that the pandemic has increased the time people spend on social media, with the typical working-age user spending more than 2.5 hours a day using social platforms. This represents the highest figure ever recorded. Additionally, social media now accounts for the majority of total time spent online, with nearly 40% of time attributable to this activity.