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Content marketing: video as the new muse 7 Personalization: the made-to-measure suit not. This post aims to unveil the collection of marketing trends for 2019. Indeed, if you want to reach the podium next year, therefore sell better and more, you can start by browsing the 7 trends acclaimed by marketers " modern". Come on, hop a little tour behind the scenes! The user experience (UX) The improvement of the user experience, the famous User Experience in VO is the new muse. The aspects of the customer relationship will take into account all the points of contact of a customer with the brand.
That is to say the total experience of a person using a product Poland phone number list or service, from the information research phase, to the after-sales service workshop, including the online "chat" to obtain information. on the exact measurements of a size L. On the one hand, omnichannel, that is to say the fusion of physical, digital and multiple distribution channels (mobile, tablet, web, store, social network , etc.) will make it possible to follow simultaneously and in real time the different interactions of a customer with a brand. If the user returns to the center of all marketing concerns, it is because marketing itself returns to the center of business strategies. On the other hand, the consumer is better longer "force" him to buy. More than ever,
customers are looking for information, testing, going to the fitting room, comparing and sharing their opinion and their experience. user experience reunion.png Finally, outdated methods hurt the customer experience. Attempting to contact them intrusively without their showing interest is an outdated strategy. Similarly, the “cold” calls sewn with white thread (or big finger in the Reunionese Creole version) or the mass advertising that comes to interrupt the consumer are over. At the controls of the sales channels, customers/prospects almost completely ignore commercial and marketing messages.
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