Link Building – Using well-ranked old pages to pass relevance to new ones

mitaparvin7896

How to take advantage of all the “link juice” from existing content?
Before you apply all your creativity and effort to new inbound marketing campaigns and content marketing programs, I suggest you do some smarter work on SEO with some simple link building tactics .

One of the most important Phone Number List tasks when analyzing SEO on a page is to check existing content to find concentrations of link equity, or “link juice”:

Make a list of keywords: If you are up to date with SEO, you should already have a keyword plan .
Prioritize internal link juice: Do an internal search to identify pages that include the keywords you want to build internal links for. Then collect, organize and sort page data, including your target page and the number of inbound links.
Drain equity by adding keyword links: Visit each page after reviewing your list to drain and link to target terms. This achieves four objectives:

It tells Google that you value the page you're linking to (although this isn't your primary goal, how you link internally tells Google a lot about what types of material you value on your site)
It is also interesting that you track the number of links for each keyword, observe SERP activity (initial rank and post-link rank flow, for example), and track changes to see how much influence link frequency has on your flow. ranking.


Finally, just because your target keywords aren’t mentioned on a given “link-rich” page doesn’t mean you can’t work them into the content in a subtle way.

Look, I'm not suggesting you stuff keywords like a spammer. But in most cases, you can find a home for all of your target keywords on link-rich pages, keeping the content consistent and natural.

But still, after all this technical information, I find myself thinking about link building strategies and come across the following question:

Are links from old pages to new pages really relevant?
If yes, how much? And if it's not happening, what to do?

To answer this question, I had help from SEOMoz on Whiteboard Friday on January 13, 2012, where they talk specifically about this subject.