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The need for reinvention As this adaptation process progresses , buy email list and advertising agencies also find it necessary to break schemes. Traditional campaigns could go unnoticed by a consumer who pays attention to day-to-day living, and online campaigns, favored by retargeting, could generate a repetitive, wearing impact on a user with more online shopping options. The role of communication consultants now more than ever must be buy email list in the strategy, it must promote creative innovation at all stages of the connection journey with the user.

As strategists, it is necessary to diversify tools, data sources, brief buy email list processes and even the creation of work teams for clients. Leading creative innovation The creation of value in the production chain can come from different spaces, although it traditionally came from R&D, consumer insights or marketing teams, businesses must now rely on the creative innovation of their partners to anticipate the constant changes in the environment of their potential consumers. Creating value and differentiation is now in everyone's hands. "Businesses must now rely on the creative buy email list of their partners to anticipate the constant changes in the environment of their potential consumers.




What do consumers expect from brands? Additionally, citizens are buy email list the role of brands to be supportive in this new context. According to a study by DDB Latina , 43% of people are waiting for brands to stop thinking only about business and do something for society, while 42% want them to work to improve the environment. Reinventing the role of brands in people's lives requires impulses and risks that we probably would not have thought of taking before, but the risk of not taking them is even greater, since history has taught us how to invest in times of crisis buy email list are the ones that come out standing in the long run.