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It is becoming increasingly difficult for potential customers to quickly find the right information. It's like looking for a needle in a haystack! Can you still achieve business growth with Inbound in this proliferation of information? Yes of course! It is important that your inbound strategy 'evolves' to remain relevant. What is Inbound Marketing? How do you attract potential clients? In the past you did this mainly through advertising in newspapers, magazines, radio and television. Nowadays you find potential clients more and more online. There you can surprise them with qualitative.
An relevant content. This way, you will guide potential customers very naturally through all phases of the buyer and customer journey. Free blog posts for the top of the funnel, whitepapers and customer stories for the middle of the funnel, and specialized product demos for the bottom philippines photo editor of the funnel. Related: What is inbound marketing ? Keep paying attention to your organic ranking With your inbound strategy you want to bring all this valuable content to the attention of potential customers. Search engine giant Google uses many ranking factors to determine the position of a web page.
Some of these factors focus on content. Google determines on the basis of certain criteria to what extent the information offered matches the search queries. Ultimately, that “match” determines in addition to technical factors where your website or web page ends up in the SERPs – the search engine results pages. Of course you want to be the first! Because competition is fierce, it is important to continually evolve with search engine manufacturers especially Google. Because? Acquiring and/or maintaining a high position requires your constant attention. Over time, Google changes.
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发表于 2023-11-27 14:32:43