B2B marketers surveyed earlier this year use an average

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The research shows that fraudsters attempt to target specific countries depending on the potential payout they can get from falsifying their location to commit fraud. Countries with the highest cost-per-install and cost-per-action payouts have a higher fraud rate, while regions with relatively low payouts – including Indonesia, India, Brazil, Vietnam, and Thailand have a lower fraud rate. About Device Rank Device Rank is the industry’s first mobile app fraud technology to identify and prevent fraud on the device-level. This unique technology uses the latest advances in big data and machine learning to deliver 3x to 12x better protection than industry-standard solutions. As we’ve seen from our global study, fraudsters and scammers are growing increasingly sophisticated, tricking advertisers into paying for both installs and in-app engagement. DeviceRank takes a radically different approach, cutting off fraud at the source and adding transparency to our industry in order to protect advertisers, our partners and the entire market. Oren Kaniel, co-founder and CEO of AppsFlyer.


AppsFlyer’s DeviceRankTM technology works similarly to a Credit Score, identifying questionable Mobile Phone Number List behavior and offering enhanced protection. It leverages a proprietary big data-powered algorithm to build an anonymized, multidimensional rating of every mobile device. Each device is rated on a scale from C (fraudulent), through B, A, AA and AAA. Devices with a “C” rating are automatically excluded from AppsFlyer’s attributed installs and analytics. With more than 1.4 trillion mobile interactions cataloged in our internal database over the past five years, and 98% of all mobile devices across the globe already rated, DeviceRank represents the most Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target audience. That’s a big problem.



You can have the best content in the world,” shared Ann Rockley, founder of the Intelligent Content Conference, “but if you can’t get it to your customers and prospects at the right time, the right format, and on the device of their choosing, it doesn’t matter.” What’s more, handcrafting content over and over again for multiple channels isn’t sustainable, Rockley cautions: “We can’t afford this error-prone process.” For some perspective, the Content Marketing Institute reports that  of 13 content tactics: 93% – social media content 82% – case studies 81% – blogs 81% – enewsletters 81% – in-person events 79% – articles on company website 79% – videos 76% – illustrations/photos 71% – white papers 67% – infographics 66% – webinars/webcasts 65% – online presentations 50% or fewer – research reports, microsites, ebooks, print magazines, print books, mobile apps, and more. (Percentages refer to surveyed marketers using that tactic.