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SWOT analysis of the site SWOT is an abbreviation for English S trends strengths of the product/offer. Weaknesses are the weaknesses of the product/offer. O opportunities' opportunities for development. T threats are threats that cannot be controlled. Let's look at the example of the free SMM.school course “Internet Marketing in Minutes” . Prompt . "Conduct a SWOT analysis of the website. The answer came within seconds The answer came within seconds The result has been cleared of unnecessary things, so it’s easier to get to the essence. Strengths A detailed course description can attract potential students.
The information on the course page is organized logically and is easy to read. An attractive design can hold the attention of visitors. Reviews can convince potential clients of the value of the course. Weaknesses A limited number of reviews may cause customers to doubt the Web Development Services quality of the course. Users would like to see samples of course materials before purchasing. But the course is free. Opportunities Collaboration with other organizations and partners can bring in new clients. Motivating students to leave feedback. Reviews can increase the credibility of the course. Threats Competition in marketing education can make it difficult to attract students.
Changes in social media algorithms may affect the relevance of the educational material offered. Possible technical glitches on the site may negatively impact the user experience. Not too useful yet, is it? This step may seem unnecessary if the product is already well known to the SMM specialist, but this is not entirely true. This is “food” for the neuron, on the basis of which it will generate ideas for promotion. And this is faster than entering the necessary data into the prompt yourself. Step . Generating ideas for product promotion based on SWOT analysis Prompt. “Based on this analysis, come up with ideas for selling the product to customers.
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