The basic problem is that, contrary to the opinion of the DG,

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The difficulty is not that the subject interests no one nor that there is no demand. On the contrary, there is strong demand and it is increasing over time. The real problem is that the way in which this theme is approached by his company makes it completely invisible to the many professionals who are looking for this solution. On the one hand, we therefore have real demand on a market. A demand that grows over time. So customers who have a need. On the other hand, we have a company (at least) which offers a solution but which, apparently, cannot generate business on the Internet to find customers. And so a CEO who thinks that as his company cannot sell up to its expectations, the problem comes from demand and the lack of concern from professionals.


While the real problem comes from the way in which his organization responds to this application. This is not a Email Data unique example, we have seen it in many sectors and with many companies of all sizes. The problem in these cases is that when we make a mistake in the analysis we do, we risk providing the wrong answers and therefore spending time, energy and budgets not much. But ultimately, since few companies measure the ROI of their digital marketing investments, it shouldn't be such a big problem. A problem already at least 2 years old! It turns out that 2 years ago, at the end of 2016, we were contacted by one of the company's marketers after he attended one of my conferences on digital marketing. He was the one who contacted me; I didn't have the list of participants.





A few days later, after convincing his manager, we met part of the team. In the meantime, our connector had resigned to pursue personal projects. We present our approach. The manager is interested and asks us to do a first POC (Proof Of Concept) to better understand and visualize what we are offering and what it can bring him. The team is asking us in particular to work... on the subject which is the concern of the DG in 2018. So the DG's problem with this offer is not new, it has been going on for at least 2 years. At the beginning of 2017 (we generally need 2/3 months to collect, clean, process and analyze the data), we present the results to the team. Their first reaction, as almost every time, is to be surprised.