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Prefer a URL written like this composites Not only will the engines be able to retrieve several pieces of information before even arriving on the page (it knows that you sell cladding products and in particular composite panels), but users will be able to see at a glance where this address leads. Important point for the visibility of your site: optimization of your images . If you've ever added an image to a website, whether via a CMS or by hand in HTML, you're probably familiar with alt text or the ALT tag. This tag is displayed instead of the image when it does not load (if the link is broken for example) or when your mouse cursor hovers over the image. But it’s also another way to position yourself on important keywords.



When a search engine crawls your e-commerce, it has no way of knowing what your images are, or why they are on this or that page. The alternative text indicates to its engines that your image is that Marketing List of a bag of mortar and not of chocolate ice cream. Finally, the ALT tag is also useful for visually impaired people since by defining a description text, the voice assistant will be able to “read” the image to these people. View customer reviews Customer reviews can increase the conversion rate on your product pages. Numerous studies have shown that 90% of consumers say they are more likely to buy a product that has reviews, even if they are not all positive. It is therefore in your interest to let your customers express themselves after purchasing from your online store.





Comments can also help with natural referencing. Customers readily use important keywords in their reviews, and while repeating a keyword doesn't add much weight, they can also use synonyms or long-tail keywords that will enrich your review. content. Avoid duplicate content If you are a business selling products sold by other e-commerce sites, you have from the manufacturers themselves. Although it is recommended to include as much information as possible about your products, you should take care to avoid duplicate content by editing the texts received. Due to updates to search engine algorithms, more and more websites are being penalized for duplicating their product description. To avoid hurting your rankings, your goal should be to create unique descriptions for each item on your store.