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As we head towards a post-Covid world, it would be wise to rethink our marketing apparatus or strategy .
Photo: Getty Images
Every time the world goes through Denmark Phone Number List an unprecedented shake-up, things move quickly and we all expect a lot of things.
In mid-2019, Covid was still unpredictable. But it has become a prominent feature of the world and business at large.
Historically, such times are important and often see Darwin's "survival of the fittest" theory in action.
In the past, multimillion-dollar businesses have been hit by pandemics, wars, and plagues.
One lesson stands out from this history: only businesses that have learned to adapt can be considered “fit” and ready to survive – or even thrive.
Marketing is the lifeblood of every business, and also an important aspect of building the right business that can thrive post-Covid. Here are some of the key ingredients you need to build your “business power.”
1. Empathetic Marketing – Empathetic Marketing.
More than ever, what we say and how we say it matters. A Nigerian Arizona State University student recently raved on LinkedIn about a letter sent to her by the university.
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This letter is said to have been sent to the entire Nigerian group of the school, and what we call a “check letter”, asking how students are doing following the recent Endsars protests in Nigeria.
Posts go viral for one reason: people identify with empathy faster than anything else.
A post-Covid world will be a fragile and sensitive one in which your customers may have lost someone. It would be wise to send multiple messages that identify people's pain.
It's important to gradually steer your reach towards identifying people's struggles and offering help or insights where possible.
This may not be a standard method of marketing your goods or services, but rather marketing through the powerful tool of empathy.
This is usually magnetic and will reflect patronage for your business.
2. Take note of the feedback.
Your customers' concerns have changed, people's priorities have changed, and it's only logical that your marketing approach needs to change as well.
One thing that seems to be of great interest to customers in the near future is health and cleanliness standards.
As businesses reopen amid the second wave of the coronavirus pandemic, customers are being drawn to businesses that demonstrate high standards of cleanliness and health consciousness.
You need to work hard to get feedback from your customers about their specific concerns, and use that feedback and research to revamp your offerings.
For example, it might be a good idea to include subtle mentions of cleanliness standards in your advertising and correspondence.
In a recent article, Gartner's Frances Russell points out that many marketers who have deployed surveys on the impact of Covid-19 on customer experience have found actionable responses.
You should do your own research to gain insight into your audience.
This often requires a highly agile and agile marketing team who can diligently engage your customers, update their personalities, identify their concerns, and make recommendations for them. enterprise.
3. Re-evaluate the best Marketing channel.
Right before the pandemic, there was a lot of hype about the value of e-mail marketing. It was considered very valuable at the time, and to a large extent still is.
Email campaigns will likely always have great marketing value. But in times of the pandemic, businesses have run campaigns a bit overboard – and this has resulted in customers being inundated with thousands of emails.
These businesses are providing insight into the pandemic, providing important information, or providing some form of help, but sheer volume has driven up unopened emails, along with email types. Cheat.
Google reportedly blocked 18 million Covid-related phishing emails per day during the peak of the first wave of the pandemic. It can be said that e-mail is not so "hot" as before Covid.
You may need to rethink the best marketing medium to communicate with your customers. According to MediaPost, 77% of consumers have a positive perception of companies that offer SMS as a communication channel.
And research shows that SMS marketing generates 6-8 times higher engagement rates than email marketing. This statistic is even more relevant in a post-Covid world.
All businesses are different and the ideal vehicles may also vary. But no one should assume that things have remained the same throughout this pandemic.
To thrive in a post-Covid world, you may need to re-evaluate your marketing vehicles and dedicate more resources to those that prove to be most effective – whether social media.
You may also need to separate your customer base into different groups based on which medium works best for each segment.
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发表于 2023-6-15 11:32:20